Anchor Beer Rebrand
Anchor Beer Rebrand
Scope
Branding
(student project)
Project Description
The objective of this project was to
rebrand a popular item.I decided to rebrand
Anchor Beer, and to do so, illustrative
oil paintings were used in place of old
photography to pay homage to it’s long history.
Go West IPA
Alc: 6.7 % Malt: 2-row pale
Bitterness followed by maltiness. Light body with a very smooth finished.
California Lager
Alc: 4.9 % Malt: 2-row pale
Golden color, distinctive aroma, creamy head, large depth of flavor, with a smooth taste
Here are some ads for the rebrand.
